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HP technology and services will transform digital experiences at all Real Madrid facilities.
February 5, 2024
By: DAVID SAVASTANO
Editor, Ink World Magazine
Real Madrid Football Club announced a global technology sponsorship agreement with HP Inc. during a joint signing ceremony at Ciudad Real Madrid. As part of the multi-year deal, HP will be the first brand to have its logo appear on the Real Madrid uniform sleeve in the club’s 121-year history. The sponsorship spans men’s and women’s teams as well as youth programs. In addition, HP will become the club’s newest technology partner. The collaboration aims to accelerate the digital transformation...
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